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Privacy Policy

Effective Date: 02/12/2026

This Privacy Policy describes how Nutrition Ally ("we," "our," or "us") collects, uses, and protects information when you visit nutrition-ally.com (the "Site") or interact with our services.

By using our Site, you consent to the practices described in this Policy.

1. Information We Collect

A. Information You Voluntarily Provide

When you use our Site, you may voluntarily provide personal information through contact forms, discovery call requests, newsletter sign-ups, resource downloads, or other interactions. This may include:

  • Name
  • Email address
  • Phone number
  • State of residence
  • Mailing address (if provided)
  • Insurance-related details (if provided)
  • Any other information you voluntarily submit

Important: Public website forms are not intended for submission of protected health information (PHI). If you become a client, health-related information is collected and stored securely through our HIPAA-compliant clinical platform, Practice Better.

You may browse portions of the Site anonymously; however, certain features may require personal information.

B. Automatically Collected Information

When you visit our Site, we may automatically collect certain information, including:

  • IP address
  • Browser type and device information
  • Operating system
  • Pages viewed and time spent on pages
  • Referral source or attribution data
  • General usage patterns

This information helps us understand how the Site is used and improve functionality.

2. Platforms We Use

HubSpot (CRM, Forms, Email & Analytics)

We use HubSpot to manage:

  • Contact forms
  • Email communications and newsletters
  • Customer relationship management (CRM)
  • Marketing analytics and performance tracking

Information submitted through website forms may be stored within HubSpot. HubSpot and similar service providers may use cookies or tracking technologies to measure engagement and website activity.

Practice Better (HIPAA-Compliant Clinical Platform)

If you establish care with Nutrition Ally, your health information is collected and stored through Practice Better, a HIPAA-compliant electronic health record and telehealth platform.

Practice Better is used for:

  • Intake forms and consent documentation
  • Scheduling
  • Secure messaging
  • Telehealth sessions
  • Clinical documentation
  • Payment processing (if applicable)

Health information collected within Practice Better is governed by applicable healthcare privacy laws, including HIPAA, and is subject to our separate Notice of Privacy Practices.

This website Privacy Policy applies only to information collected through the Site and marketing systems.

3. How We Use Information

We may use collected information to:

  • Respond to inquiries and appointment requests
  • Coordinate services and verify insurance
  • Deliver requested downloads or newsletters
  • Communicate regarding services or updates
  • Operate and improve our Site
  • Analyze usage and performance
  • Support analytics, outreach, and marketing efforts
  • Comply with legal and regulatory requirements

We do not sell personal information.

We do not use personal information for automated medical decision-making.

4. Cookie Policy

This Cookie Policy explains how Nutrition Ally uses cookies and similar tracking technologies.

What Are Cookies?

Cookies are small data files stored on your device when you visit a website. Similar technologies may include pixels, tags, scripts, or local storage tools.

How We Use Cookies

We may use cookies and related technologies to:

  • Ensure proper website functionality
  • Improve user experience
  • Understand website traffic and engagement
  • Measure marketing performance
  • Remember user preferences
  • Support security and fraud prevention

Cookies may be set by us or by third-party service providers that help us operate our Site.

Types of Cookies We May Use

We may use one or more of the following categories:

  • Essential Cookies – Required for the Site to function properly
  • Analytics Cookies – Help us understand how visitors interact with the Site
  • Performance Cookies – Measure engagement and website performance
  • Marketing Cookies – Support outreach and advertising efforts
  • Preference Cookies – Remember user settings or preferences

We may update the tools or technologies we use over time.

Managing Cookies

You can manage or disable cookies through your browser settings. Please note that disabling cookies may impact certain Site features or functionality.

If applicable, cookie consent tools or banners may be provided to allow you to manage preferences.

5. How We Protect & Share Information

We implement reasonable administrative, technical, and organizational safeguards to protect personal information.

While no system can guarantee absolute security, we take appropriate steps to reduce risk.

We may share information with:

  • Technology service providers (e.g., CRM platforms, website hosting providers)
  • Secure clinical platforms (e.g., Practice Better)
  • Payment processors (if applicable)
  • Legal authorities if required by law

Service providers may only use information as necessary to perform services on our behalf.

We do not sell or rent personal information.

6. Email & SMS Communications

Email Communications

If you provide your email address, we may contact you regarding:

  • Appointment requests
  • Service-related updates
  • Educational newsletters (if you opt in)
  • Requested resources

You may unsubscribe from marketing emails at any time using the unsubscribe link in the email footer.

SMS/Text Messaging

If you provide your mobile number, you consent to receive appointment-related or service-related text messages from Nutrition Ally.

  • Message frequency may vary
  • Message and data rates may apply
  • Reply STOP to opt out

Mobile opt-in data and consent are not shared with third parties for marketing purposes.

7. Healthcare & HIPAA

If you become a client of Nutrition Ally, your health information is governed by applicable federal and state healthcare privacy laws, including HIPAA.

Clients receive a separate Notice of Privacy Practices outlining:

  • How protected health information (PHI) is used and disclosed
  • Client rights
  • Complaint procedures

This Privacy Policy does not replace that Notice.

8. Data Retention & Your Rights

We retain personal information only as long as necessary for the purposes described in this Policy or as required by law.

Healthcare records are retained in accordance with federal and Texas state requirements.

You may request:

  • Access to personal information
  • Correction of inaccurate information
  • Deletion of personal information (subject to legal exceptions)
  • A portable copy of your information (where applicable)

Requests may be submitted to:

hello@nutrition-ally.com

We may take reasonable steps to verify your identity.

9. Texas Privacy Rights

Texas residents may have rights under applicable state privacy laws, including the Texas Data Privacy and Security Act (TDPSA), where applicable.

You may have the right to:

  • Confirm whether we process your personal data
  • Access, correct, or delete personal data
  • Obtain a copy of personal data
  • Opt out of certain targeted advertising activities (if applicable)

We do not sell personal data.

To exercise these rights, contact hello@nutrition-ally.com.

10. California Privacy Rights (CCPA/CPRA Notice)

California residents may have rights under the CCPA/CPRA, including:

  • Right to know what personal information we collect
  • Right to request deletion (subject to legal exceptions)
  • Right to correct inaccurate information
  • Right to opt out of the sale or sharing of personal information
  • Right to non-discrimination
Categories of Information Collected (Past 12 Months)
  • Identifiers (name, email, phone number)
  • Internet activity (website usage data)
  • Insurance-related information (if voluntarily provided)

We do not sell or share personal information for cross-context behavioral advertising.

To exercise rights, contact:

hello@nutrition-ally.com

11. Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for their privacy practices.

12. Children’s Privacy

Our services are intended for individuals age 18 and older. If services are provided to minors, a parent or legal guardian must provide consent.

We do not knowingly collect personal information from children under 13 without parental consent.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be reflected by a revised Effective Date.

Continued use of the Site constitutes acceptance of any changes.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, contact:

Nutrition Ally
Email: hello@nutrition-ally.com
Website: www.nutrition-ally.com